Rosie O'Neill: Sugarfina
Rosie O’Neill is the co-founder and CEO of Sugarfina, a luxury candy boutique featuring a collection of artisan sweets from around the globe. Inspired by a third-date screening of the original "Willy Wonka and the Chocolate Factory," Rosie and her co-founder/fiancé Josh Resnick dreamed up a “candy boutique for grown-ups” featuring the finest confections packaged beautifully in the brand’s signature blue Bento Boxes.
We chat with Rosie about her upbringing growing up in LA and how she fell into a marketing career, working in PR and eventually Mattel, where she became the youngest director of marketing working on the Barbie brand (a childhood dreams of hers).
Rosie also shares her personal experience going to business school and who she would recommend it to, as well as her advice on what roles to seek straight out of college if you know you’re an entrepreneur.