Chriselle Lim

Chriselle Lim is the founder of The Chriselle Factor, a YouTube channel and blog she started in 2011. Formerly a stylist and magazine editor, she started the blog as a passion project which evolved into a fashion, beauty, and lifestyle content network followed by millions of people.

Eventually, she would go on to launch Bümo, which brings licensed education-based childcare to the workplace, as well as acquire Phlur, a luxury fragrance house where she serves as its Creative Director. Phlur has been quite the hit. Their “Missing Person” perfume is repeatedly sold out in the United States and has amassed a 200,000-person waitlist.

We spoke with Chriselle all about her upbringing and the journey leading up to this point.